About FINE

We Believe In The Healing Power of Nature

Fine USA is an award-winning health and beauty company that provides best selling supplements globally. Our products, from research, manufacturing, to inspection, are all done in-house for over 40 years. Find out more about what we represent here.

FINE USA Trading Inc.

FINE USA is an award winning nutraceutical company.

What is that?

A nutrition company with the same certifications and standards for manufacturing as a pharmaceutical company.

That means our in house system creates only the best quality products available.

Our US office is based in Santa Ana, California where we strive to bring you only the best of what Fine Japan has to offer.

Yoshimasa Sasaki, Founder & Chairman

For over 40 years at FINE we have created high-quality and efficient health and beauty supplements, using the best manufacturing technology with our meticulous extraction processes and blending facilities. We promise you quality, consistency, and integrity in our products–it is our pleasure to help you live a healthy and fulfilling life.

FINE holds the highest nutraceutical, food, and cosmetic production certifications: ISO9001, GMP, and Organic JAS.

Wherever possible, our products are certified organic, and where it is not, we apply the highest standards in producing or obtaining quality pure ingredients. Passing certification is only the beginning qualification of the standards we require for ourselves. We are constantly testing for molds, pesticides, and toxic impurities, and formulating products that are considered by our clientele as among the finest foods and supplements available in the world.

Nobutsuna Sasaki, President C.E.O of FINE JAPAN

When I was a child, the supplement industry was very niche with overpriced products and was viewed as a very suspicious industry.

Many customers bought supplements without exact idea of what the product was or how effective it would be. The importance of the nutritional supplements gradually got more recognition in Europe and USA, and before it finally started to grow in Japan.

​Our company has a 40-year-old history which is quite long as a manufacturer in the supplements industry. Many companies have joined to this industry after the year 2000, including major companies, saturating the market with low quality products that don't always work.

Our mission has always been to have the best ingredients for consistently effective high quality supplements. Because looking and feeling your best shouldn't be so difficult.